But understanding shorthand isn’t just important for the messages you send. There are also a few regularly used acronyms that describe features on those networks.
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PPC: “Pay per click” is a metric for advertising costs that’s the same as CPC.21. ROI: “Return on investment” measures the money you make in relation to the money you spent to make it.
It’s a way of assessing the success of certain promotional or advertising efforts.23.
CMGR: This is the abbreviation for “community manager.”13.
CMS: A “content management system” is the tool you use for editing, scheduling and publishing any written material for the web.14.
CPC: The “cost per click” is the dollar amount an advertiser pays for every person who clicks on an ad.15.
CPM: “Cost per thousand” measures an ad’s impressions rather than its clicks (as in CPC).16.
Acronyms are a natural fit for social media networks.
These platforms are based on short and snappy communication, so it makes sense for people to rely on abbreviations, especially for common phrases.
These cover a range of acronyms related to online business that could come up in a chat with the IT team or when dealing with a customer support ticket.