They also measure the effectiveness of different profile elements.
Externally, they pay attention to discoveries by others key players within the market, especially Ok Cupid.
Data collected by Virtual Dating Assistants revealed that while women of all ages respond well to humor, women in their early 30s and above responded well to longer, more thoughtful emails that expressed genuine interest.
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Messages sent to people who had simply viewed a client's profile were just over 80% more likely to elicit a reply.
Running regressions and analyses to determine how to increase your "hits" may appear to strip the romance out of digital dating.
: Choosing the photos to use can be really tough but last year Ok Cupid released a user-driven web app called My Best Face that will help you to quickly narrow in on the keepers and eliminate the duds.
The app allows you to upload photos for the other members to vote on.
Vi DA is an online dating management agency that uses data -- both internal and external -- to ensure efficient use of online dating sites for its clients.
Internally, the company tracks 19 variables related to every first message they send out on behalf of their clients.
Match.com) was two times as likely to result in a date as a free site (i.e. Scott Valdez suggests, “It makes sense that people who are dropping -60 per month for memberships are more serious about arranging a date offline.” He did recognize that there are some bad paid sites out there too (do your research before you open your wallet), and Ok Cupid is becoming a highly effective free site that can compete with high-quality paid sites like in terms of the overall site and selection quality.
Photos : Ok Cupid discovered that men who look away from the camera and don't smile have a much higher chance of getting a response than those who look directly into the camera.
Ok Cupid CEO, Sam Yagan, guesses the reason that guys who look at the camera get less messages than those who don’t is because it’s intimidating to women.
Valdez says this could be the case but believes it may also have to do with the fact that a typical “customer service photo” pose makes you look like you care too much and are seeking approval.
Ok Cupid, an online dating site with over 3.5 million active users, taps into the massive stats that are collected in its server.