With so few members they worried that there wouldn’t be any matches, but success stories immediately began to pour in and, within six months, there was a wedding.
“We didn’t see much point having a geography-based app because our users would find the nearest 'match’ lives 50 miles away,” Lucy says.
“So we decided on an event-based app, as that’s the way people socialise in the country.” In 2006, when the Reeves sisters decided to give online dating a go – secretly, because the notion of finding love with a stranger via the internet had only recently started to lose its stigma – they failed to find a dating site aimed at young, country-minded singles.
When Lindsay, who lives in Beaconsfield, attends the inaugural Country Life Fair in London later this month, she’ll be able to connect with potential suitors using Muddy Matches’ new dating app, exchanging text messages before – hopefully – meeting people in person at the champagne bar.
“It’s Tinder for country types,” she explains, likening it to the cult dating app that connects users and allows them (anonymously, thank goodness) to “like” or “reject” after seeing someone’s profile picture.
On the basis of this data we will passyour personalized ads in rural local newspapers of Kharkov in Ukraine.
We'll process the profiles of lonely ladies from the countryside who have responded and we'll arrange your dates with these ladies.
“Our users are nice, normal people with similar interests,” says Lucy. ” The site is designed to cope with painfully slow broadband speeds found in some rural areas and the fact that a proportion of members are still using dial-up internet connections, but it is also now fully responsive, as 50 per cent of Muddy Matches traffic is via mobile phone and tablets.
“There are farmers – we also host Farmers Weekly magazine’s dating site – horsey people, shooting types and dog lovers as well as a large number of country-minded folk who live in towns.” A tongue-in-cheek multiple-choice quiz on the site calculates a user’s muddy-townie ratio with questions such as “Where would your ideal house be? “People use it when they’re out at work or on their combine harvester; messages have got shorter; people are 'chatting’ rather than emailing; it’s all much more immediate,” Lucy says.
Her townie friends find it hilarious but the 24-year-old, who is a special funds coordinator at St George’s Hospital, in south London, with a passion for interior design, believes the internet is her only hope of finding love.