In most other messaging apps and services, content is permanent and you have to take initiative to remove it.(Although this might be changing with i Message in the upcoming i OS8 – more on that soon!
Apple Business Chat, however, takes Apple's i Message service a step further and brings it to the enterprise and its contact center.
For the consumer, Apple Business Chat offers a way to communicate directly with businesses.
There are even a number of third-party apps and techniques that can override this notification. Friends can reply to your snap with an instant message.
If you and your friend are online and have Snapchat open at the same time, you can also do a video chat within the app.
There are some limited controls in place in regard to stories – you can specify who can view your stories – either Everyone, My Friends or Custom (to remove that ability for some friends).
The “My Friends” setting is recommended, at a minimum. So it seems that with the addition of text and video chatting, and the “revelation” that images did not always disappear, Snapchat may be evolving into yet another messaging app.
IMessage apps enable application developers to integrate with Apple's i Message and get users to interact with their application through the i Phone's messaging app.
But enterprises have not exactly adopted i Message apps, which are largely used in gaming and entertainment.
Seems like the creators of Snapchat have had a change of heart recently.