Look at what State Farm is doing right now with Swap Shop, it really shows that it’s more than just a spot,” said Miller.
“The series create more custom integrated opportunities.
Most recently, Rick & Morty creators Justin Roiland and Dan Harmon conducted a livestream Q&A on June 29 and revealed that the new season would debut on July 30.
Users can view the livestreams right on Adult or on its app.
While other networks have merely dabbled in Facebook Live, Adult Swim has cultivated a thriving livestreaming lineup, with round-the-clock programming on Adult complemented by live events with its biggest content creators—complete with brand sponsors.
“Each one of those have been building blocks,” said Miller.
As Adult Swim has built up its livestreaming platform, it has begun to incorporated sponsors in the past year, starting with Fish Center.
The network looks for integration partnerships in its series (like State Farm and Swap Shop), and sponsorships for its live events.
“It’s been about the right opportunity and about integration into that.
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Fans will also be superimposed in front of tank footage and attempt to “eat” Snickers by catching bars floating in the tank. PT, State Farm will sponsor a livestream of Williams Street Swap Shop.