Membership has grown by 10 attendees per month since April."China has a very hardworking culture, so there isn't much momentum for people to go to social events and meet people outside of their work environment," Edmunds says, "So what we have to do is bring in a different culture around initial dates and meetings that encourage people to meet based on their personalities and interests."***Both Wu and Edmunds are targeting China's "leftover women," a new term describing educated, urban women over 27 who are disadvantaged not just by society's perception they're "too old" for marriage, but also because their successful careers and economic security intimidate prospective suitors.
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It's been like that for thousands of years," Wu says.
"Young people have higher expectations for marriage now.
Ever since, the government has invested a lot of effort in marrying off these women by running large-scale matchmaking events."All media are controlled and censored by the government, so when the government wants to send a very strong propaganda message, that message is extremely effective," Fincher says, "The majority of women are still internalizing this ideology.
They are genuinely very afraid that if they don't marry by the time they turn 30, they won't find a husband."According to Joy Chen, however, Chinese culture has played a role in pressing women into marriage long before the arrival of the Communist Party.
When she was younger, Ji's requirements for a spouse were focused on practical matters, like income, family background, height, and education. "My parents told me to get married first, and that love can be nurtured later," says Ji.
Marriage based on economic status is normal in China.
Thousands of years of culture and tradition have labeled women who are neither a wife nor a mother as social outcasts.
For the post-80 generation -- one that was caught in the transition between traditional and modern China -- the term "leftover women" is especially suitable.
Together with her partner Bob Liu, a salsa instructor, she offered dance courses, workshops and salons to teach singles how to date and fall in love.